Does your brand need a refresh? A rebrand might be just what you need to breathe new life into your social media presence.

Rebranding can be a big undertaking, but it can also be a great way to revitalise your social media presence. Check out this handy checklist to ensure you hit all the key points. 

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Why is it necessary to launch a rebrand on social media (and when)?

If you feel like your social media presence is stale, a rebrand can give you the boost you need. Sometimes you need a change to inject new life into your brand. 

However, knowing when it’s time to rebrand yourself and your business is essential. So, how would you know that it’s time for a change?

If your brand identity no longer accurately reflects your business – If your company has changed or evolved significantly since you first launched your brand, it might be time to refresh. A rebrand can help ensure that your social media presence accurately reflects who you are as a business today.

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If you’re experiencing low engagement – If you’re not getting the engagement you want on social media, a rebrand might be just what you need to jumpstart your presence. A fresh start can help you attract new followers and get existing followers interested in your brand.

If you’re entering a new market If you’re expanding into a new market, a rebrand can help you appeal to the new audience you’ll be targeting. If your business changes its focus or messaging, a rebrand can help ensure that your social media presence aligns with your new direction. 

How to rebrand your brand on social media – (Step-By-Step)

Rebranding your business on social media can be a big undertaking, but it’s also a great way to breathe new life into your presence. Follow these steps to make sure you hit all the key points:

Step 1: Create a written plan for the launch day

The first step in any rebrand is to create a written plan. This strategy will assist you in staying organised and on track as you launch your new brand identity.

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Your plan should include:

  • A list of all the social media channels you’ll be using
  • A schedule for when you’ll be making each update
  • Any content you need to create, such as new photos or videos
  • Links to any resources you’ll be using, such as your website or blog

Tip: Run a thorough Google search for online profiles that Search for your brand name to see where you need to make updates. You might be surprised at how many places your brand name appears online.

Step 2: Conduct a photo shoot and announce the rebrand to your audience.

Part of creating a new brand identity is creating unique visuals. So, you’ll need to conduct a photo shoot to get new photos of your products, team, and office. You can either do this yourself or hire a professional photographer.

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Announce the rebrand to your audience. Let your customers and followers know that a rebrand is coming. This announcement will get them excited about the changes and help ensure they don’t get confused when they see the new visuals.

You can announce the rebrand by:

  • Sending an email to your list
  • Creating a blog post
  • Posting on social media
  • Running ads

Step 3: Check the availability of the possible profile name and update it

After announcing the rebrand, it’s time to start making the changes. The first thing you’ll need to do is check the availability of the new profile name on all the social media channels you’re using.

If the name is available, update it. If not, try a different variation or use another platform. Either way, you must secure your new name before launching your rebrand.

Step 4: Check to see whether you’ll need to create a new profile page

Sometimes, you might need to create a new profile page on social media. That’s usually the case when you’re changing your business name.

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If you need to create a new page, complete it and include all the essential information about your business, such as your website, contact information, and location.

Step 5: Update your profile photos

Now it’s time to update your profile photos. This step is where your new visuals come into play.

Choose photos that represent your brand well and accurately reflect the type of business you already have or will enter.

Step 6: Change your cover photo

The first thing people will see when they visit your profile is your cover photo, so you want to ensure it represents your brand. Choose a cover photo that’s high-quality and visually appealing. 

You can use an image from your recent photo shoot or find one online that represents your brand well.

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Step 7: Update any social media template as needed

If you use social media templates for an Instagram story or Facebook post, for example, update them with your new branding. This image includes any logos or other visuals in your template.

Step 8: Create FAQs for social media

With any rebranding, there will undoubtedly be questions from your audience. To make things easier on yourself (and them), create a list of FAQs you can refer back to when needed.

Include questions about your history, mission, values, and anything else people might want to know about your business. Doing this will save you time and help keep everyone on the same page.

Step 9: Update your website

You must update your website’s name, logo, visuals, and other branding elements. Refresh all headers, and edit and organise your graphic assets. You should also update your website’s content to reflect any changes in your business, such as a new mission statement or products/services.

Step 10: Revamp your Google Business page

If you have a Google Business page (which you should!), update it with your new branding. That includes your business name, logo, photos, and other information.

Updating your Google Business page is essential for maintaining a consistent presence across your online platforms.

What are the best practices for announcing rebranding on social media?

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Excite your audience: Before launching your rebranding on social media, get your audience excited about it. They might help you promote your rebranding to their friends and followers. 

  • Share teaser posts leading up to the big day;
  • Run social media ads;
  • Host a contest or give away prizes.

Prepare a social media statement to share on the day you start – On the day you launch your rebranding on social media, you must have a statement prepared to share with your audience. That will help explain the changes and what they can expect from your new brand.

Encourage your employees to boost your rebranding process – Your employees can be an excellent resource for rebranding your business on social media. Encourage them to share your posts and help promote your new brand to their followers.

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Promote your rebranding announcement to the other platforms – If you have a presence on other social media platforms, promote your rebranding announcement there. That will help ensure that everyone is aware of the changes and can update their profiles accordingly.

Interact with your audience more and more – When rebranding your business on social media, it’s essential to interact with your audience. Doing this will help create a connection with your new brand and ensure that they’re receptive to the changes. So, respond to comments and messages and engage with other users.

Wrapping Up

Rebranding your business on social media is necessary to stay relevant and keep up with the competition. Doing this can be a lot of work, but keeping your social media presence fresh and relevant is worth it.

Following the steps outlined above, you can successfully launch a rebrand on social media and ensure that your customers are kept in the loop. Best practices will help you announce your rebranding in the most effective way possible.