With over 1 billion monthly active members, TikTok is one of the fastest-growing social media networks. And businesses of all sizes are increasingly using it to reach their target market.

As a result, businesses who want to maximise their success on TikTok must first grasp how TikTok analytics work. Checking your TikTok analytics can provide you with a detailed look into the performance of your content and assist you in making more informed marketing decisions. 

In this article, we’ll review all the metrics available for tracking your performance on TikTok and how to use TikTok Analytics and access Tiktok Analytics for business.

How to Check TikTok Analytics

TikTok Analytics is a comprehensive tool that allows users to track the success of their content on the network. It provides information about your account’s growth, your followers’ engagement, and your videos’ performance. 

Also, it may help you discover what content resonates with your audience and which themes and trends are likely to be successful. TikTok, fortunately, has made it simple to access your analytics. However, some users are still restricted from viewing this function. 

According to TikTok, this tool is only accessible to those with a TikTok business account. These accounts provide “creative tools that enable businesses to think like marketers, yet act like creators.” In addition, it is free. 

If your account isn’t a business account, you won’t be able to turn on TikTok analytics. So, here’s how to switch to a business account: 

  • Navigate to your user profile page.
  • Click on the “Settings and Privacy” tab (i.e. the three lines in the upper right corner).
  • Choose “account”.
  • Then tap the “Switch to Business Account” tab.
  • Select the category that most accurately represents your account. TikTok has a variety of categories ranging from Beauty to Art & Crafts to Finance & Investing to Personal Blogs.
  • You can then add a business website and email address to your profile. 

Now that you’ve set it to a business account, you can finally access the TikTok stats. 

To address the question of “how to check analytics on TikTok”, follow these steps:

On mobile:

  • Open your TikTok profile, then tap on the three dashes in the upper-right corner.
  • Select the “Creator Tools” option.
  • Select “Analytics” from the menu that appears.

On desktop:

  • Navigate to your TikTok profile.
  • There will be a little pop-up window.
  • Select the option to “view analytics”.

There you have it! You should be able to see your TikTok analytics now. 

How to turn off analytics on TikTok?

If you want to turn off TikTok analytics, the methods below will show you how.

  • Go to your profile page.
  • Select the three dashes. 
  • Then click the “Settings and Privacy” button. 
  • Select the Account tab.
  • Select “switch to personal account” from the menu.
  • When prompted to confirm your decision, click “switch anyway.” 

Note: You will no longer have access to TikTok analytics after doing so.

Why is my TikTok Analytics not showing?

If your analytics are not showing, there are several possible causes, which include the following: 

Personal account: If your account is not upgraded to a business account, you cannot see or use TikTok Analytics.

Bad network: If your network is slow or down, you cannot access TikTok or its Analytics.

Recently posted videos: Because TikTok requires specific data before making analytics available to your videos, you may not be able to see data for newly released videos. 

You just recently set up your account to a business account: Even though you now have access to TikTok analytics, you will not see any data because you only recently created your account. TikTok will keep your account statistics private for 7 days.

TikTok Analytics Tools 

TikTok analytics metrics are divided into four categories, each providing information about your account and content. Let’s dive into each section individually and see how to check TikTok follower stats and content stats in analytics.

Overview Analytics 

This section displays a bar graph showing your videos’ number of views in the past seven days. You may also look at video engagement over the preceding 28 or 60 days, or specify a custom time frame, to see how you’re doing and if there are any swings or patterns.

Here is a compilation of all the metrics available in the overview section:

  • Video views.
  • Profile views.
  • Likes.
  • Comments.
  • Unique viewers.
  • Shares.

Note: The Overview stats is the best resource for understanding the overall effectiveness of your marketing campaign. You can quickly determine the rate at which your account is developing.

Content Analytics 

This tab displays the videos with the most views for a chosen date frame. Additionally, it offers data on each post, such as the following metrics:

  • Video Posts. 
  • Total Play Time. 
  • Trending Videos.
  • New Followers 
  • Video Views.
  • Retention Rate.
  • Traffic Source.
  • Average Watch Time.
  • Total Viewers 
  • Watched Full Video
  • Top Locations

Follower Analytics 

This section is about monitoring specific followers and detailed demographic information about your audience. It is essential and beneficial in ensuring that your content resonates with your audience and supports your follower’s massive growth.

Now, take a look at the metrics under this section:

  • Top regions.
  • Total followers.
  • Age.
  • Net followers.
  • Top cities.
  • Follower insights.
  • Gender.
  • Follower activity.

Tip: Use videos that your fans have seen to generate content ideas. Also, share your posts during the peak times when your followers are most engaged. 

Live Analytic 

If you’ve aired a live video in the last thirty days, you’ll discover metrics like:

  • Total views.
  • Total time.
  • Top viewer count.
  • Unique views.
  • Diamond.

Final Thought

Now that you know how to check TikTok Analytics and its numerous metrics, you can start analysing your content marketing to optimise your TikTok strategy.  

This data lets you learn about your audience preferences and position your content accordingly. You can also track your progress to see what works and what doesn’t. 

In addition, TikTok Analytics can help you generate better content and make the most of your TikTok experience. Overall, TikTok is a fantastic platform that can do wonders for businesses that use it correctly.