Instagram is one of the best social media platforms for new and existing businesses. It is a great way to connect with friends, family, and customers. 

Due to its versatile features, Instagram is one of the best platforms for businesses to promote their products and services to customers and prospects. 

Anyone with a smartphone can join the Instagram community by signing up for an account. However, building a successful profile on the social media platform takes time and dedication. 

instagram logoYou can do a few things before and after posting on Instagram that will help boost your success as an influencer and build up your audience. 

This article will teach you everything you need to know about using this platform so that you can succeed in any market and make it big on Instagram. 

What Every Business Needs To Know Before Posting On Instagram 

With over a billion monthly active users, Instagram allows businesses to reach and convert new prospects. However, this large user base also means more competition. 

Therefore, you’ll need to do a few things differently to help your brand stand out. 

posting on instagram

Here are a few things you should know before posting on Instagram: 

Write a caption 

Before posting on Instagram, write a caption that accurately reflects the mood and content of the photo. A caption can make or break a post, so taking the time to write something thoughtful and engaging is essential. 

Write something personal to make your audience want to interact with your post.

Add hashtags

Hashtags are a great way to categorise your content and make it easier for people to find. Before you post on Instagram, research popular hashtags relevant to your content for a few minutes.

instagram tags

Then, add a few of these hashtags to your posts. Don’t go overboard, though, because using too many hashtags can make your post look spammy. 

Tag related profiles 

This is a great way to get more exposure for your account and reach new people interested in your business. For instance, if you’re a photographer, you should tag any relevant accounts in your photos; this could be a model, a makeup artist, a hair stylist, etc. 

By tagging these accounts, you’re giving them a shout-out and letting their followers know you worked with them. Of course, you don’t always have to tag other accounts in your photos. Sometimes, it can be more effective to simply tag your account.

Tag location 

If you’re sharing an image or video on Instagram, you can improve its visibility by adding a geotag. These can be generic tags (like the name of a city) or a specific location in the photo.

What To Do After Posting on Instagram 

Knowing what to do before posting on Instagram is critical, but it doesn’t end there. As a business owner or manager, you must also understand what to do after posting your content because this is where the real work begins. 

instagram love heart

Here are a few things to do after you post content on Instagram: 

Reshare posts in stories

Resharing your posts helps to engage your audience and gets your content in front of more people. Plus, it’s a great way to keep your followers updated on what you’re up to.

Respond to the comments in your post 

Reply to significant comments in your post to help engage your audience and give them a reason to check out your page/profile. Show that you value your followers’ input by responding to their comments. 

Read what people are saying and take the time to craft thoughtful responses. Make sure to be genuine and authentic since no one wants to feel like a robot is talking to them! 

Make the most of your last post by engaging with commenters on your previous posts

posting on instagram on phone

Engaging commenters in your earlier posts will lead them to check out your profile and see your latest posts and possibly engage with them.

Engage with commenters in big profiles’ posts 

Look at some of the comments under prominent profiles’ posts in your niche and see if there are any comments you can chime in on. This is a great way to get your name out there and build relationships with other influencers in your space.

Pin the top 3 comments you received 

When you pin a comment, it will appear at the top of the comment stream and will be the first thing visitors will see when they visit your post.

This is a great way to give your most supportive followers a little extra love, and it also helps to ensure that your most popular comments are always easy to find. 

instagram ask a question

Distribute your content

One way to get the most out of your social media efforts is to ensure you’re cross-promoting your content. For example, after you post on Instagram, share your content on other social media platforms like Facebook, Twitter, and Pinterest with a link to the original post.

Not only will this help you reach a wider audience, but it will also drive traffic back to your Instagram page. 

Check insights 

When you post on Instagram, it’s essential to check your insights to see how your post is performing. By looking at your insights, you can see how many people have seen your post, how many people liked it, and how many comments it has. This information can help gauge the success of your post and make necessary adjustments. 

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The Bottom Line

Now that you’re prepared, it’s time to post! We hope these tips have helped you feel more comfortable with your followers.

Remember, these are just guidelines – the best way to approach each situation is up to you. Try a few different tactics until you find the one that works best for your brand and niche.

If you stick with this long-term strategy and continue posting consistently while keeping a positive attitude and staying engaged with your audience, there won’t be any negative consequences!