Do you have any Facebook and Instagram Stories ads running right now? If not, it’s time to consider them. They may be the key to increasing your brand recognition, growing followers and boosting sales.

Nowadays, many businesses don’t plan and execute Instagram Stories advertising right, putting you in a fantastic position ahead of the pack.

Facebook And Instagram Stories Ads

And why wouldn’t you want to give it a shot? 500 million people use Instagram Stories every day, while one-third of businesses promote their products and services through IG Stories ads.

So, if you haven’t yet taken advantage of Facebook and Instagram Stories advertising and included them in your marketing plan, now is the moment.

What are Facebook and Instagram Stories ads?

Instagram Stories ads are vertical advertisements that you can show on the Instagram Stories feature. You can set various objectives for your advertisements, such as reach, video views, traffic, and conversions on Instagram.

In addition, unlike an organic Instagram Story, an Instagram Stories ad does not expire after 24 hours. Instead, like any other ad produced for Instagram or Facebook, you may select the campaign’s duration and frequency of ad creatives on Facebook Ads Manager.

How to Create Facebook and Instagram Stories Ads

  1. Click Create in your Ads Manager, which will take you to “Automated ads.” Alternatively, you may choose the “Choose a goal” option if you want to have more control over your ads.
    Facebook And Instagram Stories Ads
  2. Next, choose a marketing goal, such as “Brand Awareness”, “Reach”, “Video views”, “Conversions”, “App installations”, “Lead Generation”, or “Traffic”.
    Facebook And Instagram Stories Ads
  3. Select “Automatic Placements” under the Placements area, where Instagram Stories is chosen by default. Check the mark for “Stories” under Instagram if you decide to use “Manual Placements.”
    Facebook And Instagram Stories Ads
  4. Set your ad’s budget and schedule once you’re done.
    Facebook And Instagram Stories Ads
  5. The format of your ad should then be “Single Image or Video” or “Carousel.”
  6. Finish your ad by adding videos or pictures. You may utilise Stories Templates, automatically converting your image into an ad and adding movement to catch viewers’ eyes.
  7. When you’re satisfied with your ad, click “Confirm” to complete the process and launch the promotion campaign.

Best Practices for Facebook and Instagram Stories Ad

Most importantly, with four million active marketers on Stories as of January 2020, standing out and driving results will require a lot of effort. So let’s take a look at some recommended practices to keep in mind while creating your own Instagram Stories ad.

Facebook And Instagram Stories Ads

Include motion in your advertisement

In other words, according to Facebook, “ads with motion perform better.” This is because motion draws the audience’s attention and allows you to convey a narrative more quickly than you could with a static picture. So even if you’re utilising animation, think about how you might add motion to make your content more engaging. 

Make sure your advertisement has sound

For example, 60% of Stories are seen with the sound turned on. Consider how you might utilise music, sound effects, or voice-over to engage viewers in new ways.

instagram swipe up stories ads

Use call to action

In short, your ads won’t be successful if you don’t include a clear call to action. Depending on your objective, you could use language like “Learn More”, “Shop Now”, or “Swipe Up” to urge viewers to take action.

Use text to highlight an important message

In general, including text is a recommended practice for accessibility. On the other hand, the visual text is also helpful to clearly convey the idea.

Use mobile photos

Most people use Instagram and Facebook on their smartphones, so you may as well try producing stuff on the same device. “Mobile photos outperform studio images in terms of ad memory and intent,” according to Facebook, “but studio shots tend to generate greater brand recognition.” As a result, you may try using a cell phone to shoot and edit videos instead of expensive studio equipment.

stories ads specs

Observe the ad’s specifications

Facebook’s design guidelines and suggestions for Facebook and Instagram Stories advertisements are as follows:

For pictures, see:

  • 1,080 x 1,920 pixels is the recommended resolution.
  • 600 x 1067 pixels is the minimum resolution.
  • 30MB is the maximum file size.
  • Type of file: .jpg or .png.

Keep it straightforward

Your main message should be straightforward, sweet, and to the point in an Instagram Stories ad. But most importantly, it’s critical to have a brief and punchy message that’s simple to read if you want to craft an Instagram Stories ad that converts.

Remember to include your brand logo

Posting a Facebook and Instagram Stories ad with your company logo is essential to increase brand recognition and reach new customers. It doesn’t need to be too big; just put your logo in front of your audience so that their subconscious would recognise it.

instagram stories aesthetics

With Stories Ads, you can stay true to your brand’s Instagram aesthetic

If you want to attract followers and improve brand awareness, make sure your Instagram Stories ads go nicely with your entire Instagram style. 

First, consider your images and typography; they should always match the aesthetics of your brand. The most straightforward method is to use colours, fonts, and pictures consistently throughout your marketing channels

Facebook and Instagram Stories Ads with a Polished Look Aren’t the Best

The current trend is to seem more genuine, natural, and “home-cut.” So for being successful with Instagram Stories advertising, you don’t have to put in a lot of time, effort, or money.

Utilise the Carousel Facebook and Instagram Stories Ad Format

If you can’t say everything in a 15-seconds video or picture, carousel-style post types for Instagram ads is what you need.

Most importantly, carousel advertisements on Instagram, which may be made up of three pictures or three 15-seconds videos, allow you to convey a more “sequenced” narrative in several sections.


It might be the best time to start experimenting with Facebook or Instagram Stories ads. By using this format for advertising your business, you can reach a more engaged audience and keep their thumbs on the screen longer. Read our blog posts for some helpful tips about how to get started.