As the marketing world continues to evolve, so does the social media landscape. In recent years, Twitter has emerged as one of the most powerful platforms for brands to reach their target audiences. And with the rise of GIFs, Twitter marketing will only become more and more popular. 

In this article, we’ll cover everything from why brands should consider using GIFs for their marketing campaigns to how to upload GIFs on Twitter and how exactly you can use them yourself, with step-by-step instructions on making custom ones for your organisation. 

how to upload gifs on twitter

GIFs Are the Future of Twitter Marketing: Here’s Why Brands Should Consider Them

GIFs are short, looping videos that are easy to consume and share. They’re the perfect Twitter format, where users constantly scroll through their feeds.

Also, GIFs are a great way to communicate with your customers, whether you’re promoting a new product, sharing a funny story, or simply providing customer support. 

GIFs have been around for a while, but they’re still popular with customers today. They make sense for marketers because they’re easy to share and understand but have a very short lifespan (the average GIF lasts from 15-30 seconds), so they’re perfect for getting attention quickly and effectively. 

Brands should consider using GIFs in their Twitter Marketing because they can help show off your product, promote a sale, or simply share funny moments. GIFS are eye-catching and attention-grabbing, making them ideal for brands that want to stand out. 

Not only are GIFs an effective way to grab attention, but they’re also a great way to convey a message or tell a story. With just a few seconds of video, a GIF can communicate a complex idea or emotion that would be difficult to convey with words alone. 

GIFs are a great way to show personality and make your brand more relatable. They can help to humanise your company and make it more approachable. 

GIFs are also highly shareable, which is good news for brands that want to spread their message far and wide. When a GIF is shared, it can reach a whole new audience that may not have been aware of your brand before. 

How to make a GIF on Twitter for Twitter marketing: 

  • Make sure the GIF is relevant to your brand and your target audience. 
  • Keep the GIF short and sweet – no one wants to watch a minute-long GIF. 
  • Make sure the GIF is high quality and free of any glitches. 

Craft Creative and Engaging Custom GIFs for Your Business 

To create your custom GIFs, simply use a free GIF creator. To do this, find a website that allows you to upload photos and videos. 

How to create Twitter GIF using “VIMEO” 

Once you’ve uploaded the video or photo to your Vimeo account, it’s time for serious editing! 

  • Make your GIF: To make a custom GIF for your company, navigate to the clip tab for the video you want to utilise it with and click the “create a GIF” button. 
  • After that, decide the video section you wish to loop. 
  • Choose the timeline of your GIF; the time limit is six seconds. Click “Create GIF” after you have chosen the appropriate time frame.
  • Now your GIF is ready to use! You can download it from here and distribute it at any place for later use. Per the video, you can produce up to four GIFs. 

How to make GIFs on Twitter using “GIPHY” 


  • Go to and click on the “create” button.
  • Select the video file that you want to turn into a GIF. You can upload a video from your computer/mobile or enter the URL of a video from YouTube or another online video site.
  • Once the video is uploaded, you can take it to the length you want.
  • Add text, stickers, or filters to your GIF if desired.
  • When you’re finished, click on the “Create GIF” button 
  • Save the GIF to your computer or share it online.

Leverage the Power of GIFs for Maximum Brand Visibility on Twitter 

Now that you understand how to generate GIFs from media files, let’s explore a few of the finest methods to use in your Twitter marketing. 

Use GIFs in your Twitter ads: 

You can also use GIFs in your Twitter ads to grab attention and promote your brand. This is a great way to reach a wider audience and get people to take notice of your brand. Make sure to use relevant and engaging GIFs in your ads so people will want to learn more about your brand. 

how to make a gif on twitter

Share GIFs on other social media platforms: 

In addition to using GIFs on Twitter, you can also share them on other social media platforms to promote your brand. This is a great way to reach a larger audience and get people to see your brand in various places. Make sure to share pertinent and intriguing GIFs with your brand so people will want to learn more about it. 

Use GIFs to promote events and products: 

You can also use GIFs to promote events and products that you’re launching. This is a great way to generate excitement and get people to take notice of your brand.

If there is something specific that makes up the core of your business (e.g., pens), then why not share it? This way, people can see exactly how many pens they own or need! And if there’s anything else relevant (like calculators), feel free to promote it! 

How to Upload your own GIF To Twitter 

Using a GIF maker tool, you can upload a customer GIF on Twitter. You will need to upload a file that’s in GIF format, or it won’t work! If you don’t know how to make your custom images, here are some options: 

How to upload GIFs from GIPHY

You don’t need to visit the Twitter website to tweet the GIFs you find on GIPHY. Both the website and the app follow the same procedure: 

  • Login into Twitter by browser or application on your smartphone or PC with your Twitter credentials
  • Select the GIF you want to view and click it
  • Navigate to the Share menu 
  • At the end of the GIFs in the app and by the right side of a website page, choose Twitter
  • Enter the caption you want to use, then select Tweet or Post 

How to upload a Downloaded File

  • Verify the file is in GIF format before using it.
  • Go to Twitter’s Compose sections after logging in. 
  • Select the GIF you want to publish by clicking the picture icon.
  • Wait for the GIF to upload after choosing it. 
  • The GIF should appear at the tail of the tweet once you click Tweet or Post.
  • Retry if the GIF doesn’t load. 

How to Post a GIF on Twitter with Circleboom Publish

The AI-powered social media management tool of Circleboom offers built-in access to the GIPHY library. This allows you to post GIFs on social platforms, including Twitter.

To post GIFs on Twitter via Circleboom, you must register and log in to your dashboard first. Then, you can create a new post and pick the Twitter account from which you’ll post.

On the next screen, you’ll see the design elements embedded in Circleboom, such as Canva, Unsplash, Google Photos, and GIPHY. All you need to do next is select the GIF you’d like to Tweet. And you’ll be good to go after you’re done with your caption and hashtags, which Circleboom’s AI tweet generator will also assist if you’d like. As the final step, you can post your GIF directly or schedule it for the future.

How To Post a GIF on Twitter, Using a GIPHY link

You should follow the steps below if you wish to use something you saw on the GIPHY website: 

  • To copy the GIPHY URL, open the GIF.
  • Include this URL at the bottom of your tweet.  
  • The GIF will now appear in place of the URL. 

Bottom Line 

We hope this guide has given you insights into how to make GIFs on Twitter and upload them. We know that creating custom GIFs for Twitter can be a challenge, but with the right tools and patience, you’ll be able to create your own. 

Just remember that it’s essential to keep your audience in mind when choosing how best to share your content and how to upload GIFs on Twitter.